{"id":5261,"date":"2013-05-24T11:36:04","date_gmt":"2013-05-24T14:36:04","guid":{"rendered":"http:\/\/thuer.com.ar\/?p=5261"},"modified":"2013-05-24T11:36:04","modified_gmt":"2013-05-24T14:36:04","slug":"el-futuro-es-el-mobile-marketing-infografia","status":"publish","type":"post","link":"https:\/\/thuer.com.ar\/?p=5261","title":{"rendered":"El futuro es el Mobile Marketing [infograf\u00eda]"},"content":{"rendered":"<p>Las tarjetas y folletos de promociones que recibimos en la calle tienen un destino casi seguro: la basura. La forma en que los consumidores buscan e investigan est\u00e1 dirigi\u00e9ndose claramente hacia el smart phone, que aunque todav\u00eda no es masivo, su uso est\u00e1 creciendo y cada vez es m\u00e1s la gente que utiliza su dispositivo como terminal de acceso a Internet. Y hacia all\u00ed se dirige el marketing.<\/p>\n<p>Aplicaciones, cupones, mensajes de texto o geolocalizaci\u00f3n, los canales para llegar a los usuarios son variados, diversos y hacen hincapie en la personalizaci\u00f3n. Esta infograf\u00eda nos muestra el estaco actual del mobile marketing en Estados Unidos con algunos datos significativos: el 96% de los due\u00f1o de un smart phone busca productos en su tel\u00e9fono, el 57% inicia su b\u00fasqueda en este dispositivo y 1 de cada 3 cambia su decisi\u00f3n de compra mientras est\u00e1 en la tienda a partir de informaci\u00f3n que consulta en su m\u00f3vil.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thuer.com.ar\/wp-content\/uploads\/2013\/05\/how-users-interact-with-mobile-marketing-campaigns_519e7e181778d-700x2749.png\" alt=\"how-users-interact-with-mobile-marketing-campaigns_519e7e181778d\" width=\"700\" height=\"2749\" class=\"alignnone size-medium wp-image-5262\" srcset=\"https:\/\/thuer.com.ar\/wp-content\/uploads\/2013\/05\/how-users-interact-with-mobile-marketing-campaigns_519e7e181778d-700x2749.png 700w, https:\/\/thuer.com.ar\/wp-content\/uploads\/2013\/05\/how-users-interact-with-mobile-marketing-campaigns_519e7e181778d.png 891w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>V\u00eda <a href=\"http:\/\/visual.ly\/how-users-interact-mobile-marketing-campaigns\" target=\"_blank\" rel=\"noopener\">Visua.ly<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las tarjetas y folletos de promociones que recibimos en la calle tienen un destino casi seguro: la basura. La forma en que los consumidores buscan e investigan est\u00e1 dirigi\u00e9ndose claramente hacia el smart phone, que aunque todav\u00eda no es masivo, su uso est\u00e1 creciendo y cada vez es m\u00e1s la gente que utiliza su dispositivo &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"El futuro es el Mobile Marketing [infograf\u00eda]\" class=\"read-more button\" href=\"https:\/\/thuer.com.ar\/?p=5261#more-5261\" aria-label=\"M\u00e1s en El futuro es el Mobile Marketing [infograf\u00eda]\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":5263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[21,284],"tags":[134,373],"class_list":["post-5261","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog","category-infografias","tag-marketing","tag-mobile","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","entry"],"featured_image_src":"https:\/\/thuer.com.ar\/wp-content\/uploads\/2013\/05\/mobile-marketing-2013.jpg","featured_image_src_square":"https:\/\/thuer.com.ar\/wp-content\/uploads\/2013\/05\/mobile-marketing-2013.jpg","author_info":{"display_name":"Sebasti\u00e1n Th\u00fcer","author_link":"https:\/\/thuer.com.ar\/author\/diseno-web"},"_links":{"self":[{"href":"https:\/\/thuer.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/5261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thuer.com.ar\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thuer.com.ar\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thuer.com.ar\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thuer.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5261"}],"version-history":[{"count":0,"href":"https:\/\/thuer.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/5261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thuer.com.ar\/index.php?rest_route=\/wp\/v2\/media\/5263"}],"wp:attachment":[{"href":"https:\/\/thuer.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thuer.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thuer.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}