{"id":5184,"date":"2013-03-30T09:00:13","date_gmt":"2013-03-30T12:00:13","guid":{"rendered":"http:\/\/thuer.com.ar\/?p=5184"},"modified":"2013-03-27T17:28:07","modified_gmt":"2013-03-27T20:28:07","slug":"pinterest-marketing-online","status":"publish","type":"post","link":"https:\/\/thuer.com.ar\/?p=5184","title":{"rendered":"Usando Pinterest para el marketing online"},"content":{"rendered":"<p><a href=\"https:\/\/thuer.com.ar\/blog\/2012\/pinterest-que-hay-detras-del-fenomeno\">Pinterest<\/a> es la nueva red social a la que muchos siguen sin encontrarle la vuelta. Esta especie de tabl\u00f3n de im\u00e1genes ofrece sin embargo oportunidades interesantes para el marketing online. Por empezar, nada m\u00e1s basta decir que mientras un usuario que llega a un sitio de compras a trav\u00e9s de Facebook desembolsan en promedio USD $40, los que provienen a trav\u00e9s de Pinterest gastan el doble: USD $80.<\/p>\n<p>El usuario de esta red social tiene un perfil bien definido: 4 de 5 usuarios de Pinterest son mujeres. Adem\u00e1s, tienen un alto nivel educativo y casi el 70% del total de usuarios se ubica en los niveles de ingresos m\u00e1s altos. Esta infograf\u00eda nos permite conocer mejor este perfil y proporciona algunas orientaciones a la hora de utilizar esta red social para promocionar productos y servicios.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-5185\" alt=\"AdvertisingOnPinterest\" src=\"https:\/\/thuer.com.ar\/wp-content\/uploads\/2013\/03\/AdvertisingOnPinterest-700x2614.png\" width=\"700\" height=\"2614\" srcset=\"https:\/\/thuer.com.ar\/wp-content\/uploads\/2013\/03\/AdvertisingOnPinterest-700x2614.png 700w, https:\/\/thuer.com.ar\/wp-content\/uploads\/2013\/03\/AdvertisingOnPinterest-274x1024.png 274w, https:\/\/thuer.com.ar\/wp-content\/uploads\/2013\/03\/AdvertisingOnPinterest.png 1000w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>V\u00eda <a href=\"http:\/\/marketingland.com\/infographic-marketer-guide-to-pinterest-36487\" target=\"\" rel=\"noopener\">MarketingLand<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest es la nueva red social a la que muchos siguen sin encontrarle la vuelta. Esta especie de tabl\u00f3n de im\u00e1genes ofrece sin embargo oportunidades interesantes para el marketing online. Por empezar, nada m\u00e1s basta decir que mientras un usuario que llega a un sitio de compras a trav\u00e9s de Facebook desembolsan en promedio USD &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Usando Pinterest para el marketing online\" class=\"read-more button\" href=\"https:\/\/thuer.com.ar\/?p=5184#more-5184\" aria-label=\"M\u00e1s en Usando Pinterest para el marketing online\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":5188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[21,284,137],"tags":[134,355,186],"class_list":["post-5184","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog","category-infografias","category-redes-sociales","tag-marketing","tag-pinterest","tag-redes-sociales-tag","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","entry"],"featured_image_src":"https:\/\/thuer.com.ar\/wp-content\/uploads\/2013\/03\/pinterest.jpg","featured_image_src_square":"https:\/\/thuer.com.ar\/wp-content\/uploads\/2013\/03\/pinterest.jpg","author_info":{"display_name":"Sebasti\u00e1n Th\u00fcer","author_link":"https:\/\/thuer.com.ar\/author\/diseno-web"},"_links":{"self":[{"href":"https:\/\/thuer.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/5184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thuer.com.ar\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thuer.com.ar\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thuer.com.ar\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thuer.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5184"}],"version-history":[{"count":0,"href":"https:\/\/thuer.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/5184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thuer.com.ar\/index.php?rest_route=\/wp\/v2\/media\/5188"}],"wp:attachment":[{"href":"https:\/\/thuer.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thuer.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thuer.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}