{"id":4638,"date":"2012-05-04T08:01:16","date_gmt":"2012-05-04T11:01:16","guid":{"rendered":"http:\/\/thuer.com.ar\/?p=4638"},"modified":"2012-05-04T15:20:05","modified_gmt":"2012-05-04T18:20:05","slug":"optimizando-la-inversion-publicitaria-con-landing-pages-infografia","status":"publish","type":"post","link":"https:\/\/thuer.com.ar\/?p=4638","title":{"rendered":"Optimizando la inversi\u00f3n publicitaria con landing pages [infograf\u00eda]"},"content":{"rendered":"<p>Las <em>landing pages<\/em> o \u00abp\u00e1ginas de lanzamiento\u00bb seg\u00fan la traducci\u00f3n literal, &nbsp;son p\u00e1ginas creadas especialmente en un sitio web para campa\u00f1as de marketing. Su funci\u00f3n es simple: simplificar el camino para que el usuario llegue a un objetivo concreto. Esto puede ser&nbsp;comprar un producto, realizar una suscripci\u00f3n o registrarse, por ejemplo.<\/p>\n<p>Esta infograf\u00eda nos presenta las ventajas de utilizar este tipo de p\u00e1ginas especialmente creada para simplificar un proceso, eliminar la fricci\u00f3n y aislar los factores que pueden influir en la toma de decisiones para luego poder realizar el an\u00e1lisis adecuado.<\/p>\n<p><a href=\"https:\/\/thuer.com.ar\/wp-content\/uploads\/2012\/05\/PPC-infographic_alt-21.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-4639\" title=\"Optimizaci\u00f3n de publiidades con landing pages\" src=\"https:\/\/thuer.com.ar\/wp-content\/uploads\/2012\/05\/PPC-infographic_alt-21-351x1024.png\" alt=\"Optimizaci\u00f3n de publiidades con landing pages\" width=\"351\" height=\"1024\" \/><\/a><\/p>\n<p>V\u00eda<a href=\"http:\/\/www.bluecaribu.com\/infografia-ppc\" target=\"_blank\" rel=\"noopener\"> BlueCaribu&nbsp;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las landing pages o \u00abp\u00e1ginas de lanzamiento\u00bb seg\u00fan la traducci\u00f3n literal, &nbsp;son p\u00e1ginas creadas especialmente en un sitio web para campa\u00f1as de marketing. Su funci\u00f3n es simple: simplificar el camino para que el usuario llegue a un objetivo concreto. Esto puede ser&nbsp;comprar un producto, realizar una suscripci\u00f3n o registrarse, por ejemplo. Esta infograf\u00eda nos presenta &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Optimizando la inversi\u00f3n publicitaria con landing pages [infograf\u00eda]\" class=\"read-more button\" href=\"https:\/\/thuer.com.ar\/?p=4638#more-4638\" aria-label=\"M\u00e1s en Optimizando la inversi\u00f3n publicitaria con landing pages [infograf\u00eda]\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":4642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[21,56,284],"tags":[263,359,134,197],"class_list":["post-4638","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog","category-diseno-web","category-infografias","tag-infografia","tag-landing-pages","tag-marketing","tag-sem","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","entry"],"featured_image_src":"https:\/\/thuer.com.ar\/wp-content\/uploads\/2012\/05\/sem-landing-page.png","featured_image_src_square":"https:\/\/thuer.com.ar\/wp-content\/uploads\/2012\/05\/sem-landing-page.png","author_info":{"display_name":"Sebasti\u00e1n Th\u00fcer","author_link":"https:\/\/thuer.com.ar\/author\/diseno-web"},"_links":{"self":[{"href":"https:\/\/thuer.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/4638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thuer.com.ar\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thuer.com.ar\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thuer.com.ar\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thuer.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4638"}],"version-history":[{"count":0,"href":"https:\/\/thuer.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/4638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thuer.com.ar\/index.php?rest_route=\/wp\/v2\/media\/4642"}],"wp:attachment":[{"href":"https:\/\/thuer.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thuer.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thuer.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}